Otrera operates with a commitment to promoting female empowerment

Inspired by the history of Amazonian women under the leadership of Otrera, the legendary war goddess of antiquity , the Otrera brand symbolizes their free will, strength of character, and independence. Emphasizing that women are not content with simply surviving ; they have the power to break social norms by forging their own paths, founder Benek Karaca stated that the Otrera brand aims to empower women who embody an inspiring vision to discover their inner potential .

More than just a bag design brand, Otrera stands out as a story where labor, craftsmanship, and dreams come to life . Named after the Amazon queen Otrera , the brand also highlights strong women. Producing for women with strong, independent, and timeless style , Otrera's belief in female empowerment is evident not only in its designs but also in its production processes. Celebrating women's labor and artistry through its handcrafted production , the brand ensures that each bag is a work of mastery . Otrera founder Benek Karaca emphasized the life-transforming impact of women's power and discussed the brand's perspective on the female workforce.

If a woman produces, the world changes.

We see women's participation in the workforce as more than just a necessity; it's a great asset. Every Otrera design embodies women's labor, artistry, and vision. Women's influence throughout the production process, design, and brand management shape Otrera's identity. We support not only women's participation in the workforce but also their leadership and active role in decision-making. Therefore, women form the cornerstone of Otrera; we know that when a woman creates, the world changes.

“Women’s labor” in Otrera

At Otrera, women's work isn't just supported; it's a value we hold at the forefront. A large portion of our employees are women, and we strive to create an environment where they can develop their talents. Our biggest step toward gender equality is creating equal opportunities. We continually develop projects to ensure women receive the conditions they deserve, empower them , and support their professional development . We not only make women's work visible, we strive to ensure it receives the recognition it deserves .

Otrera is a platform that turns women's dreams into reality

Unfortunately, women's labor in the fashion and production sectors isn't always given the recognition it deserves. However, at Otrera , we operate with a philosophy that encourages women's strong presence in the industry. Our key differentiator is that we prioritize women's labor at every stage, from design to production . We work with female craftspeople, create space for young female designers, and ensure they play an active role in the production process . We also develop special projects to support female entrepreneurs and ensure the sustainability of handcrafted craftsmanship . We believe that women's labor is the most powerful force transforming art and production . Otrera is not just a brand; it's a platform that transforms women's dreams .